Education · Digital SAT & PSAT preparation · Selected work
A simpler path from parent questions to a reserved seat.
EEI needed an enrollment experience that could explain a substantial 20-session program without overwhelming families. The redesign leads with confidence, affordability and transparent progress tracking, then gives parents a direct route to registration or a real person.
Project overview
Designed to make the next step clear.
- Client
- Excellence in Education Initiative
- Engagement
- Website strategy, design and development
- Focus
- Enrollment clarity · Program value · Parent confidence
- Website
- eei-cfl.org
The opportunity
Turn important content into a compelling journey.
The program combines live online instruction, three full-length tests, a student portal and parent progress updates. The opportunity was to turn those strengths into a clear decision journey while keeping dates, tuition and expectations easy to scan.
Before and after
A clearer, more confident experience.
The approach
Clarity at every layer.
Make the offer concrete
Tuition, session count, dates and included testing appear early so families can assess fit quickly.
Design for two audiences
Student confidence and parent visibility receive equal weight throughout the page.
Build a measurable journey
Program review, questions and seat reservation form a simple three-step conversion path.
The result
A stronger foundation for attention and action.
The finished site presents EEI as an organized, community-centered alternative to high-cost test preparation. Clear calls to action, specific program details, testimonials and local context now work together to support informed enrollment.
This case study describes observable design and content improvements. Performance and conversion results will be added when verified client data is available.
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